News & Events

On May 30th, 2026, it is finally time for HepCat Day in Lund! And we are so stoked that we can barely contain the excitement. We know a lot of our news mail readers won’t be able to make it in person, but we feel you here in spirit! As a little treat though, you get a sneak peak at some epic collabs which will be launching during the day.

On May 30th, 2026, it is finally time for HepCat Day in Lund and this year, we’re shifting into high gear! HepCat Day started as a modest gathering of friends with a shared passion for craftsmanship and culture, but over the years it has grown into one of Lund's most unique meeting places.

BIG JOHN is one of those brands that makes you realize modern denim history is basically one giant family tree… and these guys are somewhere near the roots holding the entire thing together with copper rivets and legendary craftsmanship.

New season means new colorways from our trusted friends at Yeti. More so, some new product ranges including food storage. Same properties you love: rugged, reliable, and ready for any job.

Professional barber Lucas Irwing visits HepCat Store in Lund for classic men's hair and beard grooming. Find all upcoming dates in our calendar below and secure your spot! [dates: 20260328, 20260417, 20260418, 20260515, 20260516, 20260530, 20260612, 20260613, 20260717, 20260718, 20260814, 20260815, 20260918, 20260919]

FrizmWORKS is one of those brands that quietly nails the formula: take classic American workwear, military kit, and old-school outdoor gear, then rebuild it with modern fits and obsessive attention to detail.

In the 1960s, art and rebellion were basically the same thing. From the neon lights of LA's Pop Art scene to the desert hum of Taos, TSPTR SS26 captures the defining moments of the American counterculture.

Celebrate "The Day of the Dude" on March 6th by slipping into the legendary Pendleton sweater worn by Jeff Bridges. A true icon of cinema and style that simply abides.

William Ellery has finally landed at HepCat Store! We’ve secured a curated selection from this hyper-niche Brooklyn brand, blending vintage expedition vibes with whimsical DIY craftsmanship.

Heritage craftsmanship meets timeless style in our latest arrivals. Discover the legendary French-made footwear from Paraboot, rugged alpine backpacks from Cordalp, and the newest laid-back silhouettes from Red Wing Shoes.

Welcome to our news blog and event calendar! This is where we gather everything happening in and around the store – from major brand launches and "Kit of the Week" to upcoming events and good vibes. Scroll down to see what's going on right now.