Worldwide Express Shipping, Quality Menswear since 1999
Founded in 2008 in Canada, Naked & Famous Denim set out with a clear mission: to create premium jeans without hype, without celebrity endorsements, and without unnecessary gimmicks. Instead, the brand focuses on raw Japanese selvedge denim, sourced from some of the most renowned mills in Japan and produced using traditional shuttle looms.
There are a ton of denim brands out there, but none come close to the playful and ingenious ways in which Naked & famous transforms the iconic garment, the denim jeans. Research and nerdiness goes into the development of highly unique fabrics. That gets said a lot, but with this brand, it is truly on another level.
Take for instance the synthesis of milk proteins to create a fabric made from, yes that’s right, milk. Or the annual release of the Chinese New Year inspired denim, complete with Red and Gold selvedge ID. The attitude is what we love at HepCat, a playful approach to classic menswear, without sacrificing or compromising on quality.
All garments are cut, sewn, and finished in Canada, where craftsmanship and precision come first. The result is denim built to last, designed to develop unique natural fades and age beautifully based on how you wear them.
Each collection offers a wide range of fits and fabric innovations, from classics like Weird Guy, True Guy, Super Guy, and Strong Guy, to specialty fabrics such as heavyweight raw denim, rare Japanese selvedge, limited editions, and experimental textiles that have made the brand a favorite among denimheads worldwide.
Naked & Famous Denim is for anyone who values real materials, heritage craftsmanship, and jeans with soul — garments that don’t just look good, but tell your story as you wear them, and always come with a funny story to break the ice.