On May 30th, 2026, it is finally time for HepCat Day in Lund! And we are so stoked that we can barely contain the excitement. We know a lot of our news mail readers won’t be able to make it in person, but we feel you here in spirit! As a little treat though, you get a sneak peak at some epic collabs which will be launching during the day.

On May 30th, 2026, it is finally time for HepCat Day in Lund and this year, we’re shifting into high gear! HepCat Day started as a modest gathering of friends with a shared passion for craftsmanship and culture, but over the years it has grown into one of Lund's most unique meeting places.

BIG JOHN is one of those brands that makes you realize modern denim history is basically one giant family tree… and these guys are somewhere near the roots holding the entire thing together with copper rivets and legendary craftsmanship.