‘‘Big things have small beginnings’’

You get a gold star if you can nail the film reference there, and boy ho boy, is it ever true in the spirit of revolution, as it is now when announcing *drum roll please* the arrival of a grail brand, William Ellery.

Hailing from Brooklyn, this small-scale DIY brand is hyper niche, limited production, and perfectly captures the boyhood whimsicality that I am going to call a Wes Anderson aesthetic meets Norman Rockwell Boyscouting, meets grass-roots designed Expedition Gear.

Made in Small Batches in the USA

At the heart of this Brooklyn-born atelier is Trevor Davis, a maker driven by memories of wandering, collecting, tinkering, and the wild urge to both honor and reinvent the things we carry with us. Naming his craft after his great-grandfather, Trevor doesn’t just design; he curates histories stitched into every sock, bag, and garment.

For Trevor, gear isn’t just functional, it’s familiar. He pulls from vintage, he studies nature’s own engineering (like beetles and moths), and he lets materials whisper their own histories back into life. Each piece is born when it’s ready, not because a trend calendar says so. No, everything is deliberate, slow, and with a calculated considered rhythm that feels more like craft than commerce.

And if you’ve ever wondered what it feels like to hold something that looks new but feels old, the answer is here. It’s the joy of discovery in wool and leather, the comfort of clothing that seems to know where it’s going, and the promise that every stain and repair is part of the story.

Welcome to William Ellery where exploration isn’t a campaign, but a lifetime in the making.

SHOP HEPCAT

Headwear & Footwear

Outdoor Goods & Home

Vinyl & Magazines