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Why do we love denim? That sturdy blue cloth that has followed humanity through centuries of work, rebellion, style, and identity. What makes this fabric so endlessly fascinating? Raw denim is never just a garment it is a living material. It documents where it was made, who crafted it, and how it has been worn. Every crease, fade, and line becomes a chapter in a story that continues for years, sometimes even generations.
From the pioneers of the Gold Rush and the cowboys of the American West to railroad workers, miners, and everyday people since the 1800s, denim has carried the weight of history. Few garments hold the same symbolism. Few age with such dignity. And nothing comes close to the timeless five-pocket silhouette made from selvedge denim.
Welcome to the denim department at Hepcat Store. A place built for those who appreciate craftsmanship, tradition, and the subtle beauty of a fabric that never stops evolving. We curate a selection of brands that treat denim with devotion, precision, and respect. One of our cornerstones is Freenote Cloth, the American brand known for combining classic fits with premium Japanese fabrics from Kaihara Mills. The same mill used by Tellason, whose jeans have become staples in the raw denim world.
For those who gravitate toward Japanese denim heritage, we carry The Flat Head, Stevenson Overall Co., Edwin, and of course Big John, the first brand to produce jeans in Japan back in 1965. Their pioneering work helped establish the foundation for what would become one of the world’s most respected denim cultures, paving the way for brands like Fullcount, Warehouse, and the rest of the Osaka Five.
And then there is Indigofera, a brand born from pure passion in 2009. Their denim is built using fabrics from several esteemed Japanese mills, and their focus on perfecting fits has created a loyal following far beyond jeans alone. Shirts, jackets, blankets. Everything they make carries the same level of dedication. Another key player in our lineup is Naked & Famous, the Canadian brand known for experimenting with unique and often boundary-pushing denim fabrics, always sourced from some of Japan’s most prestigious mills.
Selvedge denim takes its name from the “self-edge”, the clean, tightly finished border created when denim is woven on old shuttle looms. These looms move the weft yarn back and forth in a continuous motion, producing a narrow strip of fabric with a sealed edge that won’t fray. Before mass production took over, this was the standard way denim was made.
When modern projectile looms arrived in the mid–20th century, they produced wider fabric at far greater speed, and the old shuttle looms were pushed aside. But what they lacked in efficiency, they made up for in character. The slow, imperfect rhythm of shuttle weaving creates a denser, sturdier cloth with subtle irregularities - tiny variations in texture that make each yard unique.
Today, the art of selvedge weaving survives largely thanks to Japanese mills, which preserved and restored these vintage machines long after they disappeared in the U.S. Their dedication to yarn quality, dyeing techniques, and small-batch production has made selvedge denim a symbol of craftsmanship. Flip the cuff of a pair of selvedge jeans and you’ll see the evidence: a crisp, woven edge, often marked with a colored line, showing exactly how the fabric was made.
Selvedge isn’t about nostalgia. It’s about texture, depth, and the slow, human rhythm behind a fabric that refuses to be mass-produced.
The story of jeans begins in the 1800s, when durable cotton twill was the fabric of choice for miners, railroad workers, cowboys, and laborers pushing westward across the United States. Denim earned its reputation not through fashion, but through survival. It withstood dirt, abrasion, weather, and years of hard use.
By the late 19th century, riveted work trousers became the standard for those who needed clothes that could take a beating. These were garments made to be repaired, not replaced. As decades passed, jeans followed American life from work sites to everyday wear. By the mid-20th century, students, soldiers, ranchers, and artists all adopted denim in one form or another. What began as rugged workwear slowly evolved into a symbol of youth, rebellion, and cultural identity.
From the Gold Rush to rock ’n’ roll, from the American West to the streets of Tokyo, jeans have traveled through eras without losing their original backbone - strong cotton, simple design, and a promise that they get better the more you live in them.
Denim has long been tied to American industry and labor, so it’s no surprise that it played a role in the U.S. military as well. Through the early and mid-1900s, denim was used for fatigue uniforms, work details, and training garments across branches of service. Sailors wore denim dungarees aboard ships, soldiers used denim work jackets and trousers for non-combat tasks, and bases across the country relied on the fabric for its toughness and low cost.
The military’s use of denim helped spread its popularity. Young servicemen returned home wearing garments that had endured drills, ship work, and training fields - clothing that symbolized resilience and the practicality of American manufacturing. As these veterans entered civilian life after World War II and the Korean War, denim followed them, becoming part of everyday wardrobes and ultimately part of global culture.
A good pair of jeans isn’t just about measurements, it’s about feeling at home in what you wear. The right fit should move with you, flatter you, and eventually feel like a second skin. Everyone deserves a pair that suits their shape, their style, and their way of living. Whether you lean toward classic straight legs, a sharper slim silhouette, a relaxed wide cut, or a clean tapered line, there’s a fit that matches who you are. Here’s a closer look at the core styles we carry, and what makes each one special:
The most classic of all jeans. Pair this with a white t-shirt and you have the most classic look of all time. If you are looking for a straight fitting mens jeans, we recommend you to look at the Belford or Portola from Freenote Cloth, made using Japanese denim from Kaihara Mills. Other great options are the Clint (Indigofera) as well as the Sheffield and Ankara (Tellason). Edwin jeans also has two great fits if you are in the market for men's straight jeans, which are the ED-47 and the Nashville. If you are looking for some beautiful fades, we highly recommend the FN-3009 regular straight denim from The Flat Head.
A good fitting tapered jean is hard to beat. It has a more sophisticated look but still keeps the feel and pleasure of having a pair of denim bottoms. Also, the fading process on slimmer jeans will always give you more contrast. Again, with the Freenote Cloth we recommend the Portola, featuring a relaxed rise, full thigh, moderate knee and a tapered leg opening . The Buck from Indigofera is also a staff favorite with its 18oz rinsed denim. Another big player in the denim game is Lee 101. Here we have the classic Z and S styles which are a great option if you are looking for something less pricey. From Tellason, we have the Elgin and Ladbroke grove, all made in the US of their famous 16.5oz fabric which will age and fade beautifully with time.
Looking for something a bit more slim? Look no further. For a great pair of slim fitting jeans we recommend the Rio from Freenote cloth. Nash from Indigofera is also a really good option for a slimmer pair of jeans.
We love a pair of wide leg denims. The way it falls and goes over your boots is unbeatable. Here, the Modesto from Freenote comes into play. The Modesto is a loose fitting jean based on the workwear of the turn of the century, creating a timeless silhouette which is both comfortable and stylish. In this wide bottom you can choose the blue 16oz as well as the dark brown denim in 15oz. Another great option is the Duke from Indigofera which is also vintage inspired. Having a great box, these jeans will fall in a beautiful manner.