- Ethically Made: Manufactured in Portugal or Japan with a focus on human dignity.
- GOTS-Certified Cotton: 100% organic cotton produced in accordance with environmental integrity.
- Cultural Narrative: Inspired by the Taos Moderns and the rise of abstract art in the 1960s Southwest.
- Vintage Aesthetic: Designed to match the quality and character of prized vintage objects.
- Sustainable Commitment: A portion of profits is regularly donated to environmental and social causes.
- Authentic Craftsmanship: Built to forge a meaningful connection between the wearer and the narrative.
The Emergence of the Taos Moderns
This design celebrates the Taos Moderns, a group of abstract artists who brought radical new perspectives to the region during the 1960s. This transformative period marked a departure from traditional, romanticized depictions of the American Southwest, as artists began exploring non-objective and abstract styles. As interest grew from art hubs like Los Angeles and New York, Taos established itself as a center for forward-thinking creative expression.
The narrative of this shirt also honors the legacy of Pueblo Fine Arts, one of the first fine art galleries to open as the town's scene began to attract global attention. TSPTR combines this appreciation for art history with a vintage "Beach Boys" aesthetic to create a garment that is both thought-provoking and stylish. It is a piece designed for the cultured and curious who value clothing with a true, soulful story.