JEANS

Explore Premium Men's Selvedge Denim at HepCat Store in Lund

Welcome to the denim department at HepCat Store in Lund, Sweden, where we celebrate the finest in selvedge and Japanese denim. We are proud to offer an exceptional range of denim from renowned brands such as Indigofera, Edwin, Freenote Cloth, Tellason, Lee101, and Stevenson Overall Co. Dive into our world of high-quality denim and discover why HepCat Store is the ultimate destination for denim enthusiasts.

Why Choose Selvedge Denim?

Unmatched Quality Selvedge denim is synonymous with superior craftsmanship and durability. Woven on traditional shuttle looms, this denim features a tightly woven edge, or "self-edge," that prevents unraveling. The result is a fabric that is not only stronger but also more aesthetically pleasing, with a distinctive finish that denim aficionados admire.

Unique Fade Patterns One of the most appealing aspects of selvedge denim is its ability to develop unique fade patterns over time. Each pair of jeans becomes a canvas, telling the story of your individual journey. The high-quality dyes used in selvedge denim ensure that these fades are rich, contrasting beautifully against the deep indigo base.

Sustainable and Ethical At HepCat Store, we prioritize sustainability and ethical production practices. Many of our selvedge denim brands share this commitment, using organic cotton and environmentally friendly dyeing processes. By choosing selvedge denim, you're not just investing in a superior product; you're also supporting responsible manufacturing.

Discover Japanese Denim Excellence

Craftsmanship and Innovation Japanese denim is revered worldwide for its meticulous craftsmanship and innovative techniques. Brands like Edwin and Stevenson Overall Co. are at the forefront of this movement, blending traditional methods with modern advancements to produce denim that is both high-quality and innovative.

Rich History and Culture Japanese denim is deeply rooted in a rich cultural heritage. The dedication to perfecting the art of denim weaving and dyeing is evident in every pair of jeans. Experience the fusion of history and contemporary fashion with our exclusive range of Japanese denim.

Featured Brands at HepCat Store

Indigofera Known for its robust construction and timeless designs, Indigofera offers denim that stands the test of time. Explore our collection and find your new favorite pair of jeans.

Edwin A pioneer in Japanese denim, Edwin combines traditional craftsmanship with modern style. Discover the brand’s iconic fits and washes at HepCat Store.

Freenote Cloth Freenote Cloth delivers American-made denim with a focus on quality and attention to detail. Their selvedge jeans are crafted to perfection, ensuring durability and style.

Tellason Tellason jeans are made in the USA from premium selvedge denim, offering unmatched quality and fit. Explore our selection for jeans that are built to last.

Lee101 Lee101 brings a heritage of over a century of denim expertise. Their selvedge denim line offers a blend of classic styles and contemporary fits.

Stevenson Overall Co. Stevenson Overall Co. combines vintage-inspired designs with modern fits. Experience the exceptional quality and unique aesthetics of their Japanese denim.

Visit HepCat Store in Lund

Immerse yourself in the world of premium denim at HepCat Store in Lund, Sweden. Our expert staff is here to guide you through our extensive collection, ensuring you find the perfect pair of jeans. Whether you're a seasoned denim enthusiast or new to the world of selvedge and Japanese denim, HepCat Store is your go-to destination.

Contact Us Conveniently located in Lund, HepCat Store invites you to explore our denim department. For inquiries, call us at +46 46-211 14 49 or email info@hepcat.se. Follow us on social media for the latest updates and new arrivals.

New to Denim? Not a problem, don’t let the buzz words intimidate you. Here is a list of terms and
definitions to help you navigate the world of denim.

Selvedge

“The words ‘selvedge denim’ relate to the ‘self-edge’ of fabric.
In terms of denim jeans, the selvedge is used in the jean construction, specifically along the seam that
runs down the outside of the jean (from waistband to hem). Selvedge denim is woven using old-
fashioned denim-weaving techniques; most authentically woven on old looms. See finished selvedge
jeans. Selvedge looms were popular in denim weaving until the mid-to-late 1900’s. US denim mills began
modernizing their machinery to speed production as demand for denim grew world-wide. For these
mills, that were focused more and more on increasing output, the use of old selvedge looms became
unwanted, making the looms obsolete due to their slower and less consistent production. However,
today, selvedge has become more desirable than non-selvedge for two reasons: the nuance of the
denim weaving technique itself and the commitment to quality from the mills producing selvedge
denim. Japanese mills are the unquestionable leaders in selvedge production, nowadays.
Selvedge tends to have a tighter, denser weave than non-selvedge. The higher density gives the denim a
sturdier hand. The use of the older selvedge loom technology also creates variations on the denim
surface (due to inconsistencies in the weaving process) compared to denim woven on modern looms.
These variations make the denim visually unique and highly desirable.
Denim mills that have committed to the production of selvedge understand and value the nuance and
history of denim. With their advanced knowledge comes a desire, as well as a self-imposed responsibility
to make a superior product. For these mills, yarn quality, dyeing techniques, quality control, design and
innovation take heightened priority as compared to mills focused on commodity, high-volume

production. The result is an undeniable increase of the overall quality of selvedge.” – Todd Shelton
(toddshelton.com)
Selvedge denim is special because it is rare and expensive, because it cannot be mass-produced, and
because each yard of denim is a unique piece of wearable art. Just flip up the cuff of your jeans or look
inside the coin-pocket to see the neat white & blue “self-finished edge” (hence the term selvedge),
which is the “proof” that this denim is made on a shuttle loom and not a new mass-production loom.

Raw Denim

Raw denim is the term for denim fabric that is unwashed and untreated. Raw denim (aka
dry denim) is simply denim fabric that remains unwashed, untreated, and virtually untouched from
when it rolls off the loom to when it is sold to you. It’s denim in its purest form. Raw denim usually has a
crispy and stiff feel and easily leaves traces of its indigo dye behind when it rubs against another
surface–even your hands (this phenomenon is called crocking). Be careful what you rub up against when
wearing a new pair of raw denim jeans, you might leave a bit of blue behind. One of the biggest benefits
of raw denim, and the indigo loss, is that they develop and age based on what you do in them and to
them. Every mile you walk, every scrape on the concrete, every item you keep regularly in your pocket
leaves its mark. The dark indigo dye slowly begins to chip away revealing the light electric blue and
eventually the white cotton core of the denim yarns the more you wear them. What’s left is a wholly
unique garment that was formed and faded to you and you alone. (heddels.com)

Sanforization

is a process of pre-shrinking fabric before it is made into a garment. When a fabric has
been treated with the sanforization process, it’s referred to as ‘sanforized’ or ‘pre-shrunk.’ If denim
is not sanforized, it’s referred to as ‘unsanforized’ or ‘shrink-to-fit.’ But few jeans are truly unsanforized
(even Levi’s shrink-to-fits are sanforized a little bit).
Sanforization solves a fundamental problem of unfinished denim: it eliminates shrinkage. It makes
buying a right-sized pair of jeans a whole lot easier. Sanforized denim shrinks about 2-3% (although it
can be more) while unsanforized denim shrinks as much as 10%. The shrinkage is more noticeable in the
legs, which are relatively longer than for instance the waist. Many denimheads prefer unsanforized
denim because of how it looks and fits. The beauty of unsanforized jeans is that they mould to your
body in a way sanforized jeans simply won’t. What you get is a truly personalised fit. Some also enjoy
the ritualised process of shrinking their jeans themselves.