- 25% Brushtail Possum - hollow, fine fibers trap air for warmth without weight
- 60% Merino Wool - soft, breathable, and naturally moisture-wicking
- 15% Nylon - added durability for everyday wear
- Thermoregulating & lightweight - wear them summer or winter
- Quick-drying & antimicrobial - fresh feet, all day
Hey, want to hear something wild? These aren't just any wool socks. They're made with Brushtail possum fiber. Yes, the critter that once caused chaos in New Zealand by decimating its local flora and fauna. Blended with Merino wool and a hint of nylon, this "super fabric" is warmer, lighter, and more durable than your average sock.
Back in the 1800s, New Zealand imported possums to create a fur trade. and things went a little sideways. Today, William Ellery transforms this notorious creature into a luxurious, thermoregulating fiber that keeps your feet cozy in cold weather and surprisingly comfortable in heat. Think of it as nature's vaccum insulation, but smarter.
Unlike regular wool, Brushtail fiber resists felting and pilling, giving your socks long-lasting shape and softness. And yes, they're made right in New Zealand, where this wild fiber first became famous. Socks that are warm, clever, and sustainable! That's the William Ellery Brushtail promise.