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William Ellery is an independent American brand creating small-batch expedition gear that sits somewhere between outdoor equipment, workwear, and personal artifact, founded in 2019 by designer Trevor Davis. William Ellery is not your typical outdoor brand, and honestly, that’s the point.
Designed and produced in Brooklyn, New York, William Ellery creates small-batch expedition gear for people who are more interested in curiosity than calories burned. Think less summit selfies, more field notes scribbled in the margins of a guidebook. William Ellery produces clothing and accessories in limited runs using a mix of new materials, deadstock fabrics, and repurposed vintage garments.
Many pieces are cut, sewn, and assembled in the USA, with production kept intentionally small to preserve quality and character. Vintage Boy Scout tarps become shoulder bags. 1950s nylon coveralls are reworked into headwear. Wool, leather, mesh, and sturdy nylons are chosen not for performance marketing, but for their ability to age, wear in, and tell a story over time. No two releases are exactly alike.
Founded by designer Trevor Davis, William Ellery reimagines classic American outdoor gear and workwear, using the term ‘’expedition gear’’t, creating tools and garments made to support curiosity, observation, and exploration in all its forms. Through a lens of scientific research, boyhood nostalgia, and hands-on experimentation, William Ellery crafts pieces which feel like objects you’ve owned forever, or found in your dad’s closet. Scars, mends, odd details, and imperfections aren’t flaws here; they’re part of the story.
William Ellery’s collections are released slowly, deliberately, and only when they feel right. Wool hiking socks designed to be worn year-round. Expedition bags repurposed from vintage tarps and deadstock fabrics. Hats with pockets. Sunglasses with slingshot straps. Objects that make you pause, smile, and then immediately start fiddling with them. Unlike modern tech-heavy outdoor gear, William Ellery leans into time-tested materials like wool, leather, and sturdy nylon; fabrics chosen not for trends, but for longevity. These are garments and accessories meant to be used, repaired, and passed along, picking up memories along the way. The result is gear that feels both practical and playful; functional objects that encourage use, experimentation, and discovery.
The brand draws inspiration from everywhere: insect biology, vintage scout manuals, beach-day improvisation, scientific field research, and the quiet ingenuity of people who spend time outdoors simply because they’re curious. William Ellery calls it expedition gear, not because you need to climb a mountain, but because exploration happens everywhere. Adventure is out there for the curious-minded.
A defining part of William Ellery’s identity is its embrace of wear, repair, and imperfection. Visible mends, alterations, and material variations aren’t hidden, they’re celebrated. These details echo the feeling of a well-loved hand-me-down or a found object with a past life. Over time, each piece continues to evolve, shaped by how and where it’s used. The goal isn’t perfection, but longevity. Garments and accessories meant to be lived in, not kept pristine.
At HepCat Store, we’re proud to carry William Ellery as part of our curated selection of independent, small-batch brands that value craft, storytelling, and authenticity over hype. If you’re looking for an outdoor and workwear brand that feels thoughtful, that captures boyhood whimsicality, and that at the end feels deeply human, then this is it.