- Ethically Made: Manufactured in Portugal or Japan. GOTS-Certified Cotton: 100% organic cotton produced to strict environmental standards.
- Cultural Narrative: Inspired by the 1965 opening of CIMA and the LA modern art movement.
- Vintage Aesthetic: Designed to match the quality and feel of prized vintage objects.
- Sustainable Commitment: A portion of profits is donated to environmental and social causes.
- Authentic Craftsmanship: Built with a narrative that celebrates history, art, and subculture.
The Myth of Southern California
This design commemorates a significant moment in art history: the 1965 opening of the California Institute of Modern Art (CIMA) in Century City. During this era, the "myth of California" began to loom large in the modern psyche, fueled by a media-saturated world and a new generation of forward-thinking collectors. Los Angeles became a hub for emerging forms and radical experimentation.
The graphics reflect a time when local and visiting artists utilized the creative freedom of the West Coast to push boundaries. Spanning movements such as Pop, Conceptualism, and hard-edge abstraction, the LA art scene of the 60s was at the eye of a cultural storm. TSPTR captures this soulful history, creating a garment that connects the wearer to the revolutionary spirit of American modernism.