1-3 dagars leverans, Inom Sverige: Fast fraktkostnad 69kr, Fri frakt över 3000kr
Founded in 2019, the story of Sunray Sportswear began with a simple yet decades long frustration, which was the search for the perfect, unbranded, high quality plain white t shirt. For thirty years, this essential garment simply did not exist. After a challenging first attempt at production in Europe, the search for excellence led the brand to Japan. This was the only place in the world where the level of pride, technical skill, and ancient machinery met Sunray’s uncompromising standards for Japanese heritage menswear. Today, the brand is more than just a label; it is a physical embodiment of Ganbaru, the Japanese spirit of doing your best, pushing through adversity, and staying true to the craft.
At the heart of every Sunray garment is a production method that fast fashion simply cannot touch. Every t shirt and sweatshirt is produced in Japan by a family owned business that has been honing its craft for nearly a century. This factory once produced uniforms for the Japanese Imperial Palace, which serves as a testament to the level of quality you hold in your hands.
The secret lies in the vintage circular knitting machines. These analogue machines are slow, temperamental, and incredibly rare. While modern machines prioritize volume, Sunray’s machines rotate at a tranquil pace to ensure the cotton fibers are never under tension. Because the fabric is knit in a continuous circle, the garments are tubular knit and entirely free of side seams. This provides a unique shape memory where a Sunray t shirt becomes a friend for life. It will not twist, it will not warp, and it will not lose its shape regardless of how many times it is washed. In a world of instant gratification, Sunray is a celebration of patience, as each garment takes over an hour and a half to produce.
Sunray’s commitment to the environment starts at the fiber level long before a needle ever touches the fabric. During the traditional spinning of cotton into thread, the shortest and fluffiest fibers, known as Ochiwata, typically fall to the floor as waste. While most manufacturers ignore these byproducts, Sunray reclaims them to spin into a signature recycled jersey that defines the brand’s tactile identity. This unique process creates a fabric with a distinctive slubby hand feel that is exceptionally durable, full of organic character, and possesses a downy softness that only improves with age.
This holistic approach to manufacturing permeates every single detail of the finished garment. Beyond the recycled cotton, all branding and technical information are printed using environmentally friendly soy ink, and every neck and size label is crafted from one hundred percent recycled polyester. Even the final presentation is considered, as Sunray ensures that the bags your clothes arrive in are fully recycled and biodegradable. By focusing on these often overlooked details, Sunray creates a product that represents a rare cross section where premium craftsmanship meets a truly sustainable worldview.
Sunray does not follow fleeting seasons; they produce timeless cotton classics designed to be worn by everyone, with everything, every day. The Haleiwa at 260gsm is the flagship model. It is fifty percent heavier than a standard high street tee and made from the signature Ochiwata recycled jersey, offering a classic and balanced fit that has redefined the basic t shirt.
For those who prefer a more substantial feel, the Makaha is a 300gsm heavyweight statement. This is a sturdier, boxier, 1950s style silhouette that blurs the line between a t shirt and a light sweatshirt. Finally, the Laniakea at 450gsm is the definitive loopwheel sweatshirt. Inspired by 1920s athletic jerseys, it features a sumptuously soft interior pile created by a vintage brushing machine. It is heavy, luxurious, and virtually indestructible.
One of the biggest fears when buying premium Japanese cotton is shrinkage, but Sunray has effectively eliminated this concern. Every garment undergoes a rigorous washing, drying, and steaming process before it ever leaves Japan. This ensures total consistency in sizing, meaning what you buy today will fit the same way years from now. Because there are no side seams, the garment drapes naturally over the body and conforms to your individual shape over time. We recommend choosing your standard size with the confidence that the fit is locked in from day one.
At Hepcat store, we offer a wide range of what we beleive to be the best t-shirts and basic garments, for those who want to feel better and have a bit of luxury for everyday wear.
We invite you to compare the Japanese precision of Sunray with our other world class basics. You can explore the T-shirts from American brand Freenote, German Merz b- Schwanen and of course our other two japanese basics brands Allevol and Good On. Whether it is a loopwheel t shirt, a heavyweight sweatshirt, or the perfect pair of selvedge jeans, we curate the best the world has to offer. Step into a world where quality is the only trend that matters.