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Layrite was founded in 1999 as a barbershop. After years of research they decided to produce their own pomade that would easily wash out, much like a gel. The Layrite Deluxe Pomade was a success and a line of men's grooming products came to follow.
Layrite strives to represent a culture and brand that put a modern style on a classic look. The masculine, vintage products allow the customers to maintain this style while also adding their own originality to their overall image. After all, Layrite is original, so why shouldn’t you be?