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Nezumi Denim Co. is a premium jeans brand from Stockholm, Sweden founded by David Campo. NEZUMI means rat in Japanese. The inspiration for the brand name comes from a book that David read as a child about a legendary thief called Nezumi Kozō whom lived in Japan during the Edo period. It´s said that he stole from the wealthy samurai and gave to the poor, turning the petty crook into a folk hero.