Locals Apparel is that
lazy hot afternoon when you
suddenly feel a cool breeze,
daydreams of swaying palms,
smoky air at some BBQ party,
vague bruises from a awesome
ride, dedicated delicate
design, rather indy than
indie, tanned legs, working
hard and playing harder, a
perfect grind, sun-warmed
concrete, kidney shaped pools,
rebels without causes, solo
but soulful, venice’s winding
boardwalks, home is where the
art is, a dream of doing
something for the likeminded.
locals is not only a
brand but a lifestyle. It’s a
little piece of California,
from the west coast of
Gothenburg, Sweden.
