It was 1976 and skateboarding
was undergoing changes that
would forever shape the sport
and its culture. The urethane
wheel had just been invented
The first outdoor skatepark
was built in Florida. Alan
Gefland pulled the first
Ollie. And Vision
Street Wear
was born.
From that first year, it was
clear that Vision was
something different. The
Vision team represented some
of the sickest most innovative
skaters at the time including
Mark Gonzalez, Lance Mountain,
Tas Pappas, Duane Peters and
Mark ”Gator” Rogowski.
In addition, Vision was the
first brand to understand the
natural connection between
music and skate culture. It
put on a number of music +
skate events including the
Vision Skate Escape featuring
Tony Hawk, Christian Hosoi and
the Red Hot Chili Peppers.
For over 30 years it has been
about total commitment. Either
you do it..... or you just
walk away. There is no turning
back ever..... life is an
adventure..... or you are just
another spectator, sitting on
the side wishing and dreaming
you had the strenghth,
determination and vision.
