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Kools were the first menthol to go nationwide and enormously popular Willie the Penguin won out as mascot from seals and walruses appearing first in the 1940s. By the 50s jingles like Lady be Kool and Even if you cough like crazy, KOOLS still taste fresh as a daisy. vied with a comic book Willie getting the kiddies ready for an adult life where cartons of cigarettes were sent to V.A. hospitals for every NY Giants home run.