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MUSCLE MOVIE POSTERS FROM AROUND THE WORLDby David Chapman Let´s face it, sex sells. Posters that teem with heroes in rippling muscles and skimpy loincloths, frail beauties in diaphanous gowns, pointy-bearded tyrants, and evil queens with heavy makeup and beehive hairdos were all classic lures that used to tempt patrons into theaters to see the sword-and-sandal movies of forty years ago. The posters advertising the films were every bit as dramatic and alluring as the movies themselves, and theater patrons were soon lining up to SEE these ´´surging spectacles of savagery and sex!´´ Studio marketing departments learned quickly how to keep the public interested in this distinctive genre. Retro Stud displays the beautiful artwork from around the world-replete with sly sexuality and lithographed excitement that was typical of these posters.David Chapman is an author and historian who has studied the history of strength and physique display for the last quarter century. He has written several books on the history of physique photography and is a regular contributor to such popular magazines as Muscle & Fitness and Ironman. Chapman has amassed a collection of bodybuilding photographs, books, magazines, and other memorabilia that numbers in the thousands. Chapman lives in Seattle, Washington, and teaches English and history.Hardcover w/jacket8´´ x 8-1/2´´, 128 pagesISBN: 1-888054-69-7