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As early as the 1950s, Jamaicans traveled to the United States in search of R&B records to bring back and play at their now-legendary sound system parties in Kingston. During these trips, they would also seek out and bring back the latest fashions.This continued through the 1960s, as musicians discovered American R&B and soul music and reinterpreted it into the sounds of ska, rocksteady and eventually reggae in the 1970s. This period was also marked by a distinct emergence of style. Musicians and fans created a look uniquely their own, one that blended vintage workwear, sportswear and tailored clothing.For Fall 2018, Levis® Vintage Clothing celebrates how American culture was absorbed, reflected and reinterpreted by these rockers and rude boys.