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The History...In 1971 Levi's® Red Tab logo changed from LEVI'S® with a "big E" to Levi's® with a "small e". Now the logo matched the trademark Batwing design created by Walter Landor in 1967. Due to this transaction, both types of tabs were sold that year. By the late '80s, vintage Levi's® jeans had become popular collectables, and the Red Tab's design was the dividing line between what was increasingly rear and what was readily available.For seasoned thrifters, a "big E" meant scoring a pair of authentic vintage 501 jeans. These days, the the "small e" jeans from the '70s are also hard to find - and highly coveted. We're excited to reintroduce this part of Levi's history to our most enthusiastic collectors.
*** Item cannot be returned after removing the golden paper on the tab.