Locals Apparel

Locals Apparel is that lazy hot afternoon when you suddenly feel a cool breeze, daydreams of swaying palms, smoky air at some BBQ party, vague bruises from a awesome ride, dedicated delicate design, rather indy than indie, tanned legs, working hard and playing harder, a perfect grind, sun-warmed concrete, kidney shaped pools, rebels without causes, solo but soulful, venice’s winding boardwalks, home is where the art is, a dream of doing something for the likeminded. locals is not only a brand but a lifestyle. It’s a little piece of California, from the west coast of Gothenburg, Sweden.